Market Leadership & Strategic Marketing (MKTG90020)
Graduate courseworkPoints: 6.25On Campus (Parkville)
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About this subject
Contact information
March
Melbourne Business School
T: +61 3 9349 8788
E: programs@mbs.edu
W: mbs.edu/education-development/execeducation/specialist
September
Melbourne Business School
T: +61 3 9349 8788
E: programs@mbs.edu
W: mbs.edu/education-development/execeducation/specialist
Overview
| Availability(Quotas apply) | March September |
|---|---|
| Fees | Look up fees |
This subject deals with strategic marketing management and the carefully thought-out plans required to outperform the competition.
Drawing on the Faculty of Business and Economics latest research and unique approach to marketing students will learn to examine and apply strategic marketing decisions.
Intended learning outcomes
On successful completion of this program, students should be able to:
- Make informed strategic choices to improve strategic outcomes;
- explain the importance of marketing strategy for superior business performance and shareholder value;
- evaluate and execute strategic marketing plans;
- analyse strategic marketing problems and be capable of generating appropriate strategic solutions;
- examine critical issues associated with creating, analysing, and selecting market segments and niches.
Generic skills
- Capacity to analyse and synthesis information and develop strategies.
- Critical thinking and problem solving skills.
- Written skills in the preparation of high quality reports.
- Oral skills in the presentation of reports.
Last updated: 3 November 2022