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Creating Music For Advertising (MUSI20167)
Undergraduate level 2Points: 12.5On Campus (Southbank)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Overview
Availability | Semester 1 |
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This subject introduces the basics of making music for advertising including, the jingle, sound as persuasion, working to a brief and in a collective, the function of music in advertising and creating music for mass media and multimedia. Creating music for advertising is delivered in two parts: lecture and workshop. Lecture is taught in a large group format and will illuminate the fundamental principles of the use of music in advertising. Workshop is a practical class and provides the opportunity for problem solving through the completion of short assignments and group discussion of issues related to creating music for advertising. During the course students will be required to complete individual tasks and engage in whole group discussion.
Intended learning outcomes
- Develop an appreciation and understanding of the nature of creating music for advertising
- Be cognisant of the key elements of creating music for advertising
- Develop an appreciation of the music in advertising development process in a group environment
Generic skills
On completing this subject students will:
- Be critical and creative thinkers, with an aptitude for continued self-directed learning
- Be adept at learning in a range of ways, including through information and communication technologies
- Expand their analytical and cognitive skills through learning experiences in diverse subjects
- Have the capacity to participate fully in collaborative learning and to confront unfamiliar problems
Last updated: 27 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
MUSI10186
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 27 April 2024
Assessment
Additional details
- Completion of a logbook or contributions to a community commons blog that documents observation and practice through individual tasks undertaken at lectures and workshops throughout the semester (40%)
- Completion and submission of practical music for advertising assignments that are based on creating music for advertising concepts presented by staff during this subject (duration: 4 minutes) (60%)
Hurdle requirement:
- Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject
Late submission:
- Unless an extension has been granted, for essays/assignments submitted after the due date, the mark a student is awarded for their work will be reduced by 10% for each day the work is late. Using electronic submission means work may be submitted on any day.
- Unless an extension has been granted, assignments submitted later than 5 working days (or 1 week if due on a weekend) after the due date will not be marked, and will receive no marks
Last updated: 27 April 2024
Dates & times
- Semester 1
Principal coordinator Mark Pollard Mode of delivery On Campus (Southbank) Contact hours 24 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
Time commitment details
96 hours (24 hours contact plus 72 hours (6hrs x 12hrs) non-contact).
Last updated: 27 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Diploma in Music Course Bachelor of Fine Arts (Animation) Course Bachelor of Fine Arts (Dance) Course Bachelor of Fine Arts (Film and Television) Course Bachelor of Fine Arts (Music Theatre) Course Bachelor of Fine Arts (Theatre Practice) Course Bachelor of Fine Arts (Production) Course Bachelor of Fine Arts (Screenwriting) Course Bachelor of Fine Arts (Contemporary Music) Informal specialisation Interactive Composition Specialisation Informal specialisation Jazz & Improvisation Specialisation - Breadth options
This subject is available as breadth in the following courses:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 27 April 2024