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This subject provides an overview of the process of editing and publishing magazines, with special emphasis on the skills and knowledge needed to edit magazines today. We examine how a magazine gets from concept to newsstand, including launch proposal, project planning, scheduling, budgeting and copy tracking. Students will study how editors conceive of magazine audiences, and how they go about their day-to-day work: developing stories, briefing writers and working with the editorial and advertising teams. We look at the impact of digital technology and social media on magazine publishing and how publishers are reacting, and study the commercial aspects of magazine publishing – advertising, sales, marketing and promotion. On successful completion of this subject you will have a good understanding of how to edit and publish magazines.
Intended learning outcomes
On successful completion of this subject, students should be able to understand:
- the magazine process in all its stages, from idea to paper;
- how the magazine business works;
- current issues and strategies;
- how to take responsibility for editorial decisions and at the same time absorb constructive feedback from others;
- what roles comprise the magazine team; and
- what your own attributes best equip you for in the magazine publishing industry.
At the completion of this subject, students should gain the following generic skills:
- high-level written and oral communication skills through contribution to class discussions, the completion of exercises and assignments, wide reading on issues of contemporary publishing processes, and exposure to the protocols of editorial practice;
- effective teamwork through group discussions and collaborative exercises;
- cultural and ethical understanding through reflection and rreading and practical experience of the editor's ethical responsibilities to both authors and readers;
- skills in information technology literacy and understanding of information management through participation in computer laboratory sessions and completion of exercises and assignments;
- skills in research, including the use of online as well as print-based materials in the course of exercises and assignments;
- skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements; and
- a capacity for critical analysis through engagement and critique of a range of publishing strategies.
Last updated: 3 February 2021