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As a Scientist, one of the main challenges is to communicate scientific knowledge to the wider community. Whether the issues are big or small, communicating complex scientific knowledge needs to be ‘context relevant’. Increasingly, scientific knowledge also has to be communicated in a global and cross-cultural environment. This subject aims to equip you with some of the skills that you will need to analyse cross cultural contexts and communicate scientific and technical knowledge effectively across a wide range of sectors and communities.
Intended learning outcomes
This subject explores how scientific knowledge is perceived by a diverse audience, including the media, corporations, governments and across cultures. Topics include the place and perception of the sciences across cultures, communicating scientific knowledge successfully and intercultural communication. At the completion of the subject, students should:
- understand how different non-science sectors work and how they view scientific knowledge;
- understand the relationship between science and cultures;
- be familiar with some techniques of contextual analysis;
- have explored the process of communicating with diverse audiences appropriately;
- understand the range of actions that can be taken to facilitate successful scientific knowledge communication across different contexts.
Students should acquire a range of generic skills. They should:
- enhance their ability to formulate and articulate rational argument through seminar and online discussions;
- develop further their abilities to engage critically with lecture material and the subject literature;
- improve their time management skills by planning and delivering assignments as required;
- learn to apply theory to practice in seminar discussions and assessable tasks;
- improve their cross-cultural analytical skills - specifically the adoption of appropriate frameworks for problem identification, information handling, communication and critical thinking through engagement with case studies.
Last updated: 18 December 2020