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Specialist Certificate in Strategic Marketing (GC-STRATMK) // Course structure
You’re currently viewing the 2018 version of this course
About this course
- Overview
- Entry and participation requirements
- Attributes, outcomes and skills
- Course structure
- Further study
Contact
Melbourne School of Professional and Continuing Education
Future Students: https://study.unimelb.edu.au/find/courses/graduate/specialist-certificate-in-strategic-marketing
Current Students: TL-Openprograms@unimelb.edu.au
Coordinator
Professor Simon Bell
Course structure
The Specialist Certificate in Strategic Marketing comprises four subjects. Two must be chosen form the list of core subjects and two chosen from the list of elective subjects.
Subject options
Core Subject
Choose 2 of the following subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90021 | Strategic Brand Leadership | August (On Campus - Parkville) |
6.25 |
MKTG90020 | Market Leadership & Strategic Marketing | March (On Campus - Parkville) |
6.25 |
MGMT90162 | Managing Customers for Competitive Advtg | October (On Campus - Parkville) |
6.25 |
BUSA90495 | Managing Innovation | October (On Campus - Parkville) |
6.25 |
Elective Subjects
Choose 2 of the following subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90021 | Strategic Brand Leadership | August (On Campus - Parkville) |
6.25 |
MKTG90020 | Market Leadership & Strategic Marketing | March (On Campus - Parkville) |
6.25 |
MGMT90162 | Managing Customers for Competitive Advtg | October (On Campus - Parkville) |
6.25 |
BUSA90495 | Managing Innovation | October (On Campus - Parkville) |
6.25 |
BUSA90475 | Strategic Financial Analysis | May (On Campus - Parkville) |
6.25 |
MGMT90211 | Project Management Fundamentals | Not available in 2018 | 6.25 |
MGMT90212 | Strategic Awareness and Business Acumen |
March (On Campus - Parkville)
May (On Campus - Parkville)
November (On Campus - Parkville)
|
6.25 |
MGMT90215 | Introduction to Data Analytics | Not available in 2018 | 6.25 |
MGMT90216 | Predictive Analytics | Not available in 2018 | 6.25 |
Last updated: 18 December 2020