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Brand Management (BUSA90014)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | April November |
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Fees | Look up fees |
Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods.
Intended learning outcomes
On completion of this subject, students should be able to:
- Understand the nature and operation of brands
- Conduct research in order to identify existing brand equity
- Implement brand positioning
- Optimise an organisation’s brand architecture
- Develop a coherent and successful brand strategy
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Case preparation and discussion (25%)
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- Throughout subject
- Final examination (75%)
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- Hurdle requirement
- Take home
- 2,000 words
- End of subject
Last updated: 3 November 2022
Dates & times
- April
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 12 March 2018 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 12 April 2018 to 20 May 2018 Last self-enrol date 19 March 2018 Census date 13 April 2018 Last date to withdraw without fail 27 April 2018 Assessment period ends 20 May 2018 - November
Mode of delivery On Campus (Parkville) Contact hours 30 hours Teaching period 26 November 2018 to 30 November 2018 Last self-enrol date 27 November 2018 Census date 27 November 2018 Last date to withdraw without fail 29 November 2018 Assessment period ends 30 November 2018
Additional delivery details
This subject is only available to students admitted to MC-BAPTME, or with permission of the MBA course coordinator
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BAPTME, or with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration
Last updated: 3 November 2022