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Marketing Communications (BUSA90248)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
April
Overview
Availability(Quotas apply) | April |
---|---|
Fees | Look up fees |
In this course we will explore what leading firms are doing in response to changes impacting on the discipline of marketing communications. To this end, we will consider the main concepts, tools & techniques of contemporary marketing communications. We will focus on the design & implementation of effective marketing communications campaigns. We will also consider the issues that arise in planning, implementing & controlling communications strategies across multiple media: print & broadcast advertising, PR, direct, online & other electronic channels.
Intended learning outcomes
On completion of this subject, students should be able to:
- Articulate the roles of advertising, sales promotion, personal selling and publicity in the promotion mix
- Recognize the importance of integrating promotional efforts with other marketing mix decisions
- Recognize the procedural steps to follow in developing promotional campaigns measure promotional effectiveness
- Assess the marketing manager's role in planning, implementing, and evaluating marketing communication
- Select appropriate strategies to communicate with customers
- Craft a brand-centric, integrated marketing communications campaign
- Choose relevant persuasion techniques processes & managerial frameworks of marketing communications
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
September (On Campus - Parkville)
February (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
|
6.25 |
BUSA90481 | Social Responsibility and Ethics |
Summer Term (On Campus - Parkville)
February (On Campus - Parkville)
Winter Term (On Campus - Parkville)
March (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
September (On Campus - Parkville)
January (On Campus - Parkville)
October (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90093 | Financial Management |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
July (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Contribution to class learning (10%)
- Attendance at lectures and workshops, instructor evaluation of contribution to class learning
- Throughout subject
- 9 case preparations and discussions (5%)
- 100 words each
- Throughout subject
- Syndicate assignment (20%)
- Equivalent to individual 1100-word assessment
- Week 9
- Syndicate presentation (5%)
-
- Equivalent to individual 500-word assessment
- Week 9
- Final examination (60%)
-
- Hurdle requirement
- 2 hours
- End of subject
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- April
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 14 April 2018 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 20 April 2018 to 12 May 2018 Last self-enrol date 4 February 2018 Census date 16 May 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 19 May 2018 April contact information
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.
The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Last updated: 3 November 2022