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Marketing Research (BUSA90258)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
September
Overview
Availability(Quotas apply) | September |
---|---|
Fees | Look up fees |
This subject will focus on how both qualitative and quantitative aspects of marketing research can help managers address substantive marketing problems including: market segmentation, targeting and positioning, estimating market potential, forecasting demand, developing advertising and pricing, and introducing new products. The subject uses a combination of lectures, case discussions, and exercises to develop a better understanding of the process of marketing research. An important aspect of the subject involves getting hands-on experience with marketing research problems through a field project. This project will require students to integrate everything that they have learned to conduct an actual research project from problem definition through a final report and presentation.
Intended learning outcomes
On completion of this subject, students should be able to:
- translate marketing and management issues into marketing research problems that are suitable for investigation.
- develop a marketing research plan to investigate the problem (s) under consideration.
- conduct qualitative and quantitative marketing research using a variety of marketing research techniques.
- design and implement a survey instrument to conduct primary research.
- interpret the results of various statistical analyses and understand the limitations of these analyses.
- write a concise marketing research report to detail the research process, recommendations, and implementation plan.
- understand the role of marketing research in helping marketing managers make better marketing decisions.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90026 | Business Strategy |
July (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
BUSA90093 | Financial Management |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
September (On Campus - Parkville)
January (On Campus - Parkville)
October (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90481 | Social Responsibility and Ethics |
Summer Term (On Campus - Parkville)
February (On Campus - Parkville)
Winter Term (On Campus - Parkville)
March (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
September (On Campus - Parkville)
February (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
|
6.25 |
BUSA90193 | Managerial Economics |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Contribution to class learning (5%)
-
- Throughout subject
- Research proposal (5%)
-
- 250 words
- Week 2
- Qualitative research report (10%)
-
- 500 words
- Week 5
- Project presentation (10%)
-
- 10 minutes
- Week 10
- Final report (30%)
-
- 2,000 words
- End of subject
- Final Examination (40%)
-
- Hurdle requirement
- 2 hours
- End of subject
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- September
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 17 September 2018 Teaching period 24 September 2018 to 29 November 2018 Last self-enrol date 22 July 2018 Census date 5 October 2018 Last date to withdraw without fail 9 November 2018 Assessment period ends 3 December 2018 September contact information
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.
The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Last updated: 3 November 2022