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Marketing Strategy (BUSA90261)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
April
September
Overview
Availability(Quotas apply) | April September |
---|---|
Fees | Look up fees |
This subject demonstrates to you the benefits of undertaking marketing actions within a strategic framework, and will show you how that can be achieved. Marketing Strategy enables us to refine our vision, check its fit with our target markets’ needs, focus our efforts on the most worthwhile opportunities, and see how best to realize those opportunities. There are three logical steps in this process: (1) Analysis, (2) Generating and Calibrating Strategic Options, and (3) Planning to realize chosen options. We will examine each of these in this subject.
This subject provides an overall direction for the marketing effort. It also links marketing to corporate strategy, and through it to other managerial functions in the organization.
Intended learning outcomes
On completion of this subject, students should be able to:
- Align marketing strategy with the overall strategy of the organization.
- Influence the development of overall corporate strategy to include a central focus on customers.
- Respond to dynamic changes in the environment, and incorporate such contingent responses in the design of marketing strategy.
- Prioritize strategic marketing initiatives to assist the organization in meeting its marketing and overall goals.
- Overcome strategic marketing challenges in meeting an organization’s marketing and overall goals.
- Develop and manage a multi-product multi-customer strategy.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
September (On Campus - Parkville)
February (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
|
6.25 |
BUSA90481 | Social Responsibility and Ethics |
Summer Term (On Campus - Parkville)
February (On Campus - Parkville)
Winter Term (On Campus - Parkville)
March (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
September (On Campus - Parkville)
January (On Campus - Parkville)
October (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90093 | Financial Management |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
July (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Contribution to class learning (10%)
- Attendance at leactures and workshops, instructor evalution
- Throughout subject
- Case preparation and discussion (10%)
- 500 words
- Throughout subject
- Syndicate project
- First strategy report (equivalent of individual 200 word assessmen, week 1) (4%)
- Presentation of performance (equivalent of individual 600 word assessment, throughout subject) (12%)
- Final strategy report (equivalent of individual 1,200 word assessment, week 10) (24%)
- Final examination (40%)
-
- Hurdle requirement
- 90 minutes, equivalent of 1,500 words
- End of subject
- 90% attendance to classes (hurdle requirement)
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- April
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 1 April 2018 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 7 April 2018 to 30 April 2018 Last self-enrol date 4 February 2018 Census date 13 April 2018 Last date to withdraw without fail 20 April 2018 Assessment period ends 30 April 2018 April contact information
- September
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 15 September 2018 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 22 September 2018 to 8 October 2018 Last self-enrol date 22 July 2018 Census date 28 September 2018 Last date to withdraw without fail 5 October 2018 Assessment period ends 8 October 2018 September contact information
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject has a quota of 60 students. Students will be selected on a first come, first serve basis. However if any student is approaching their completion date, they will get priority in enrolment.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Last updated: 3 November 2022