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Executive Management 6 (BUSA90510)
Graduate courseworkPoints: 25On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
June
EMBA Office at Melbourne Business School
Overview
Availability | June |
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Fees | Look up fees |
This subject contains four components, as described below.
Brand Management:
Brand equity accounts for a significant portion of the total value of most contemporary organizations. As a result, brand management has become a core concern for senior executives, investors and financial market participants. While effective management of the brand has the potential to radically alter firm performance, many find brand management uniquely challenging.
This component explores how brand-led firms design and implements effective brand management strategies. In particular, it examines how leading firms build, maintain and leverage brand equity and how the role of the brand is evolving in response to changes impacting the wider economy.
Negotiations:
This component seeks to identify the behaviours that contribute to successful negotiation and those that undermine aspirations. Recognition of these behaviours allows the development of appropriate skills in negotiations that enable relationship-building and the management of other parties’ expectations. Among the key topics are:
- The negotiation process
- Value-claiming in negotiations
- Value creation in negotiations
- Ethical behaviour
- Integrating the elements of the negotiation process
Implementation of Strategy:
In this component, the strategy analysis and formulation content of Business Strategy is developed further. In particular, the issues that are central in the action phase of strategy are explored and examined. The following topics are addressed:
- Strategy and Strategy Implementation
- Systems and Systems Thinking
- Strategic Innovation
- Sustainability of Competitive Advantage
- Organizational Transformation and Change
- Building and Managing Culture
Seminar VI:
This Executive MBA Seminar Series complements the mainstream components of the module, and is dedicated to contemporary issues and global best practice development in the Negotiations, Brand Management and Implementation of Strategy fields.
Intended learning outcomes
Brand Management:
On completion of this component students will be able:
- To leverage the relationship between brand equity and firm value in strategic decision-making
- To apply the concepts, tools and techniques of contemporary brand management
- To integrate the important processes and managerial frameworks for successfully managing the brand
Negotiations:
On completion of this component students will:
- Understand the major theories, models and concepts that underlie the negotiation process
- Have an increased self-awareness of personal negotiating style
- Have developed the skills for effective negotiation
- Recognise opportunities for applying negotiation skills in a wide range of situations.
Implementation of Strategy:
On completion of this component students will have:
- A better understanding of the major issues impacting strategy and its implementation
- Knowledge of concepts, frameworks and methods used in executing strategies
- Enhanced ability to drive change that leads to organizational renewal and transformation
- A deeper appreciation for the demands of strategic leadership in organizations
Seminar VI:
On completion of this component students will be able to:
- Understand and discuss contemporary and advanced issues in the field
- Recognise and apply global best practice models
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Enrolment in the MC-BAEV program
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90508 | Executive Management 4 | December (On Campus - Parkville) |
25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
The components Brand Management, Negotiations and Implementation of Strategy are equally weighted as 30% each. Seminar VI is weighted as 10%. In order to pass the subject, students are required to pass each component.
Brand Management:
- Contribution to class learning (attendance at lectures, peer and instructor evaluation of contribution to class learning), throughout the module (30%)
- Syndicate assignment (equivalent to individual 1200 word assessment), due mid-way through module (50%)
- Final examination (hurdle requirement; 90 minutes; 1500 words), taken at end of module (20%)
Negotiations:
- Syndicate assignment (equivalent to individual 1200 word assessment), due mid-way in module (30%)
- Final examination (hurdle requirement; 90 minutes; 1500 words), taken at end of module (70%)
Implementation of Strategy:
- Contribution to class learning (attendance at lectures, peer and instructor evaluation of contribution to class learning), throughout the module (20%)
- Syndicate assignment (equivalent to individual 1200 word assessment), due mid-way through module (30%)
- Final examination (hurdle requirement; 90 minutes; 1500 words), taken at end of module (50%)
Seminar VI:
- Class Participation (attendance at lectures, peer and instructor evaluation of contribution to class learning), throughout the module (10%)
- Individual Assessment (hurdle requirement; Module Reflection & Application; 1500 words), due two weeks after completion of the residential module (90%)
*The Individual Assessment underpins the critical application of ideas in the module to workplace practice. It is a reflective, integrative element that crystallises the executive-level learning experience.
Last updated: 3 November 2022
Dates & times
- June
Mode of delivery On Campus (Parkville) Contact hours 60 Total time commitment 280 hours Pre teaching start date 31 May 2018 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 2 June 2018 to 10 June 2018 Last self-enrol date 31 May 2018 Census date 4 June 2018 Last date to withdraw without fail 7 June 2018 Assessment period ends 10 June 2018 June contact information
EMBA Office at Melbourne Business School
Time commitment details
280 hours
Additional delivery details
This subject is only available to students admitted to MC-BAEV.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students enrolled in the MC-BAEV program
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration
Last updated: 3 November 2022