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Food Packaging Design (FOOD90032)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability
July
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This subject provides an overview of food packaging design and primary packaging which has important roles in consumer-led product development, marketing and product placement. It combines knowledge and skills from a variety of disciplines necessary for this highly competitive and innovative area of the food industry. Topics covered will include food packaging law, brand identity and breakthrough packaging ideas.  A combination of lectures and manufacturer (within Melbourne and surrounds) visits will provide students with demonstrable knowledge of food packaging applications, packaging materials, interactions between packaging and the environment, packaging design concepts and flexible packaging materials. Some of the materials will be taught by industry experts.

Intended learning outcomes


  • To be able to demonstrate advanced knowledge and skills in the interdisciplinary field of packaging design
  • To develop the cognitive, technical and creative skills necessary to underpin understanding of recent innovations in packaging design
  • To investigate and apply innovative approaches to the contemporary, interdisciplinary management of commercial food systems
  • To demonstrate a critical understanding of environmental, economic, social and ethical factors related to packaging design with the cognitive, technical and creative skills necessary to communicate the information to a specialist and non-specialist audience

Generic skills

Students in this unit should:

  • Develop an ability to derive, interpret and analyse technical or economic information from primary and other sources toward optimal solutions in packaging design, materials and processes
  • Enhance capacity for creativity and innovative thinking, through the application of skills and knowledge
  • Develop ability to solve problems in applied industry situations
  • Further advance oral and written communication skills to allow informed dialogue, written solutions to problems and presenting findings to industry, government, peers and the community
  • Better understand social and cultural diversity and environmental implications in making decisions regarding packaging design and materials
  • Further enhance capacity to manage small design projects with particular attention to planning, time management and team development skills

Last updated: 3 November 2022