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The unit will equip students for navigating their careers in a world of changing business models. . It also considers how journalists create a personal brand in a fracturing media landscape and how they develop an entrepreneurial spirit, which is both a mindset and a problem-solving skill set.The subject will focuses on web based publication and small and medium sized journalism enterprises, and the particular skill combination needed to make a commercial success of online journalism outlets, including those serving niche audiences. Students will explore the ways in which social media, including blogs, Twitter, Facebook and FourSquare, are being used to both gather information for journalistic work, and to publicise that work and gather an audience around it. As well as engaging in practical exercises, students will also be introduced to theoretical understandings of the public space, and the ways in which these are being altered by social media. Key examples of journalistic use of social media will be examined. The unit will also examine the managing of money, audiences and people. in small to medium news media enterprises.
Intended learning outcomes
On successful completion of this subject, students should be able to:
demonstrate an advanced understanding of the changing nature of news business models and production;
demonstrate skills and knowledge related to the exercise of web based publication and social media, including new media forms;
demonstrate a high-level of written and oral communication skills; and
be equipped to develop new and innovative forms of journalism practice.
At the completion of this subject, students should gain the following generic skills:
understand the fundamental principles for making critical and ethical judgments regarding professional journalism practice;
evaluate the dynamic processes of change operating in contemporary media and communication industries;
journalistic research, analysis and interpretation;
writing, reporting and communicating facts and ideas;
time management and planning skills through managing and organising workloads;
cultural and ethical understanding through reflection, reading and practical experience of journalists’ responsibilities; and
an understanding of how to market their own ideas and successfully pursue careers in an increasingly diversified and transforming industry environment.
Last updated: 3 November 2022