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  3. Representation and Advocacy

Representation and Advocacy (MECM90016)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2018
Subject levelGraduate coursework
Subject codeMECM90016
Campus
Parkville
Availability
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject addresses the challenges of representing and speaking on behalf of others in the context of communication programs dedicated to social justice and social inclusion. Civil society organisations, public policy initiatives, non-governmental organisations and advocacy groups face challenges different to those of both the news industries and the commercial sector. They must respond to news values, and they need to promote, but they are also devoted to telling often unpalatable truths in hostile or apathetic environments. At the same time, they have ethical obligations to their causes which make demands on their communications strategies in many respects more challenging than those of commerce and the public sector. This subject studies case histories of a variety of campaigns from the non-profit civil society sector, and addresses the different ways in which campaigns may be said to succeed or fail, for example economically, ethically, or in terms of effecting desired and undesired social change.

Intended learning outcomes

Students who complete this subject should be able to:

  • apply their knowledge of the politics of representation to advocacy media;
  • recognise and explain the differing communication strategies available for advocacy;
  • identify and critically engage with the distinctive ethical obligations associated with speaking on behalf of others; and
  • demonstrate a capacity for critical thinking in relation to local and global processes of communication in the digital era.

Generic skills

Students who successfully complete this subject will be able to :

  • prepare and present their ideas in both verbal, written and where appropriate visual form, and in conformity to conventions of academic presentation;
  • reflect on their own learning and take responsibility for organising personal study;
  • participate in discussion and group activities and be sensitive to the participation of others; and
  • combine ethical and strategic aspects of communication in an effective and professional manner.

Last updated: 06 February 2018