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  3. Advanced Qualitative Research Methods

Advanced Qualitative Research Methods (MGMT90198)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

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Semester 2
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This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to advanced methods and techniques commonly used by qualitative researchers in management and marketing research. It provides students with hands-on experience of working with different approaches of collecting and interpreting qualitative data. It will include topics such as, grounded theory, discourse analysis, qualitative interviewing, focus groups, content analysis, ethnography and participant observation, narrative interviewing and analysis, visual methods, classical content analysis, experience sampling techniques, rhetorical analysis, and provide an opportunity to apply one or more of these techniques in a research project. By the end of this subject, students will be able to design and execute a research project using a specialist method.

Intended learning outcomes

On successful completion of this subject students will be able to:



  • understand a number of specialised qualitative methodologies and techniques for data collection and interpretation and the underlying epistemological and ontological assumptions the approach brings to the task of discovery;
  • develop and design a qualitative research project using a specialised method of data collection and analysis appropriate to the research questions to be examined; and
  • complete a research report based on the qualitative data collected and analyses using a specialised approach covered in the subject.

Generic skills

  • Problem solving skills, which should be enhanced through the study of research design and research methods;
  • Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis; and
  • Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.

Last updated: 9 April 2024