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Creating a Successful Business Model (MGMT90225)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject introduces the business model as the mechanism used by entrepreneurs to deliver value to their selected target markets, as well as the method by which entrepreneurs capture value. This is a dynamic process that underpins the commercialisation of innovation. The challenges of designing and implementing a business model are considered, as well as the skills, resources and relationships that an entrepreneur will need to manage activities like corporate venturing and pivoting that lead to the creation of successful business model. The subject also considers the way that emerging concepts like shared value can be incorporated into a business model including marketing. This is done though comparative analysis of competitors who use different but equally successful business models, as well as considering applications where business models have failed. The subject also considers metrics for assessing the ongoing health of the business model, as well as business models as a form of innovation, not just a vehicle for entrepreneurship. Finally, the subject focuses on the applied challenges for students– the development of business models for the garage project and their own enterprise.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate an understanding of the business model in the context of the broader business, economic and regulatory context
- Understand the role of business models in successful entrepreneurship
- Discuss business models as a form of innovation
- Incorporate the idea of shared value into business models
- Create a business model for the garage project.
Generic skills
High level of development;
- Develop problem-solving skills through exercises and cases
- Think critically, and organise knowledge, from consideration of the lecture material
- Develop creative ways of solving unfamiliar problems, through case analysis and activities
- Learn to adopt new ideas, from participation in the lecture program and assessment
Moderate level of development
- Plan effective work schedules, to meet the regular deadlines for submission of assessable work
- Present an argument, by reflecting on those presented in the lecture series and readings
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Entry to Master of Entrepreneurship
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Semester 1
| Description | Timing | Percentage |
|---|---|---|
10 minute group presentation on the garage project business model (normally in groups of 2-4). Due in Week 9 (10%)
| Week 9 | 10% |
Group analysis of another group's business model (normally in groups of 2-4) (1000 words per student equivalent). Due in Week 6 (20%)
| Week 6 | 20% |
Group poster of a successful business model based on a case study (normally in groups of 2-4), 1000 words per student equivalent. Due in Week 4 (10%)
| Week 4 | 10% |
10 minute group presentation on a successful business model based on a case study (normally in groups of 2-4). Due in Week 4 (10%)
| Week 4 | 10% |
Individual 2000 word research report on business model validation. Due in exam period Week 12 (40%)
| Week 12 | 40% |
Group poster on the garage project business model (normally in groups of 2-4), 1000 words per student equivalent (10%). Due in Week 9 (10%)
| Week 9 | 10% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Colin McLeod Mode of delivery On Campus (Parkville) Contact hours 36 hours Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
You will be advised of the prescribed texts by your lecturer.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Entrepreneurship
Last updated: 9 April 2024