Principles of Marketing (MKTG10001) // Assessment
About this subject
Contact information
Summer Term
Summer: jingjing.wang@unimelb.edu.au
Semester 1
Semester 1: simonb@unimelb.edu.au
Head tutor: kanika.meshram@unimelb.edu.au
Semester 2
Semester 2: nicole.mead@unimelb.edu.au
Head Tutor: kanika.meshram@unimelb.edu.au
Assessment
Semester 1
| Description | Timing | Percentage |
|---|---|---|
1000 word individual essay, due in Week 5 (10%)
| Week 5 | 10% |
2500 word group essay (2-4 students), due in Week 10 (25%)
| Week 10 | 25% |
Research component- Participation in – and learning about – marketing research throughout the semester (5%)
| Throughout the semester | 5% |
A 2-hour examination, during the exam period, (60%)
| During the examination period | 60% |
Semester 2
| Description | Timing | Percentage |
|---|---|---|
1000 word individual essay, due in Week 5 (10%)
| Week 5 | 10% |
2500 word group essay (2-4 students), due in Week 10 (25%)
| Week 10 | 25% |
Research component- Participation in – and learning about – marketing research throughout the semester (5%)
| Throughout the semester | 5% |
A 2-hour examination, during the exam period, (60%)
| During the examination period | 60% |
Summer Term
| Description | Timing | Percentage |
|---|---|---|
1000 word individual essay, due in Week 2 (10%)
| Week 2 | 10% |
2500 word group essay (2-4 students), due in Week 5 (25%)
| Week 5 | 25% |
Research component- Participation in – and learning about – marketing research throughout the semester. Research activities TBA.
| Throughout the semester | 5% |
A 2-hour examination, during the exam period, (60%)
| During the examination period | 60% |
Last updated: 20 March 2025