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Market Leadership & Strategic Marketing (MKTG90020)
Graduate courseworkPoints: 6.25On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
March
Melbourne School of Professional and Continuing Education
Future Students: https://study.unimelb.edu.au/find/courses/graduate/specialist-certificate-in-strategic-marketing
Current Students: TL-Openprograms@unimelb.edu.au
Overview
Availability | March |
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Fees | Look up fees |
This subject deals with strategic marketing management and the carefully thought-out plans required to outperform the competition.
Drawing on the Faculty of Business and Economics latest research and unique approach to marketing students will learn to examine and apply strategic marketing decisions.
Intended learning outcomes
On successful completion of this program, students should be able to:
- Make informed strategic choices to improve strategic outcomes;
- explain the importance of marketing strategy for superior business performance and shareholder value;
- evaluate and execute strategic marketing plans;
- analyse strategic marketing problems and be capable of generating appropriate strategic solutions;
- examine critical issues associated with creating, analysing, and selecting market segments and niches.
Generic skills
- Capacity to analyse and synthesis information and develop strategies.
- Critical thinking and problem solving skills.
- Written skills in the preparation of high quality reports.
- Oral skills in the presentation of reports.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- 1500 word report on a marketing problem (60%) to be returned four weeks after the course is completed.
- 1000 word case study on the use of the demonstrated marketing tool (40%) to be returned two weeks after the subject is completed.
Last updated: 3 November 2022
Dates & times
- March
Mode of delivery On Campus (Parkville) Contact hours 16 hours (intensive) Teaching period 27 March 2018 to 28 March 2018 Last self-enrol date 27 March 2018 Census date 6 April 2018 Last date to withdraw without fail 13 April 2018 Assessment period ends 27 April 2018 March contact information
Melbourne School of Professional and Continuing Education
Future Students: https://study.unimelb.edu.au/find/courses/graduate/specialist-certificate-in-strategic-marketing
Current Students: TL-Openprograms@unimelb.edu.au
Time commitment details
In addition to face-to-face teaching time of 16 hours, students should expect to undertake a minimum of 85 hours research, reading, writing and general study to complete this subject successfully.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Nil
- Related Handbook entries
This subject contributes to the following:
Type Name Course Specialist Certificate in Leadership (Professional Services) Course Specialist Certificate in Executive Leadership Course Specialist Certificate in Strategic Marketing - Links to additional information
Last updated: 3 November 2022