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Advanced Marketing Management (MKTG90024)
Graduate courseworkPoints: 12.5On Campus (Parkville)
You’re currently viewing the 2018 version of this subject
About this subject
Contact information
Semester 1
A/Prof Liliana Bove lbove@unimelb.edu.au
Prof Simon Bell simonb@unimelb.edu.au
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. Theories include market social exchange, transaction costs, social network, relationship marketing, resource based view, dynamic capabilities, value co-creation, corporate social responsibility and stakeholder theory.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Critically analyse and explain a broad range of theories, issues, models and phenomena in marketing;
- Critically analyse and evaluate fundamental ideas as well as contemporary issues in marketing;
- Understand and evaluate the role of marketing in successful business performance; and
- Understand and analyse the potential impact of marketing on the well-being of stakeholders and society.
Generic skills
- High level of development: oral and written communication; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas; and
- Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 9 April 2024