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Value Creation Strategies (MKTG90038)
Graduate courseworkPoints: 12.5Online
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | Term 2 - Online Term 4 - Online |
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Fees | Look up fees |
This subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Critical to the creation of value is the way a firm interacts with its various stakeholders. The subject builds a conceptual framework to examine the choices managers face in determining how best to create value, and how these choices may be shaped by key stakeholders including: government, society, trading partners, customers, employees and competitors. A key focus of this subject is on value creation as a cross disciplinary and cross firm activity. As such, the focus is on value creation from multiple disciplinary perspectives including strategy, entrepreneurship, marketing, HRM, supply chain management and organisational design.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Explain the major factors driving the focus on more effective value creation practices;
- Connect all value creation activities undertaken by firms and articulate the extent to which they are mutually reinforcing;
- Appreciate the importance and role of new product / service development in determining overall value creation performance;
- Describe theory relevant to the value creation process;
- Explain the issues and challenges facing organisations managing activities involving value creation in an international context;
- Describe the role and importance of emerging technologies and business models in creating and sustaining value;
- Explain the need for coordinated product and process design within the firm, and between members of the value chain;
- Identify a range of strategies for positioning the firm to maximize value potential in dynamic competitive environments.
Generic skills
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in management through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of business-related ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Research skills including the retrieval of information from a variety of sources;
- Teamwork through collaborative exercises in assessment.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
MKTG90037 Managing for Value Creation
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
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Business Model Canvas Analysis
| Week 4 | 20% |
Customer Value Strategic Evaluation. (Recorded presentation)
| Week 6 | 20% |
Participation and contribution to the topics on the LMS discussion board. Submission of a 500 word summary of the best 3 contributions to the discussion board via Turnitin.
| Week 8 | 10% |
Final exam
| During the examination period | 50% |
Last updated: 9 April 2024
Dates & times
- Term 2 - Online
Coordinator Colin McLeod Mode of delivery Online Contact hours 36 hours equivalent Total time commitment 170 hours Pre teaching start date 23 April 2018 Pre teaching requirements - Teaching period 30 April 2018 to 24 June 2018 Last self-enrol date 24 April 2018 Census date 18 May 2018 Last date to withdraw without fail 8 June 2018 Assessment period ends 1 July 2018 - Term 4 - Online
Coordinator Colin McLeod Mode of delivery Online Contact hours 36 hours equivalent Total time commitment 170 hours Pre teaching start date 8 October 2018 Pre teaching requirements - Teaching period 15 October 2018 to 9 December 2018 Last self-enrol date 9 October 2018 Census date 2 November 2018 Last date to withdraw without fail 23 November 2018 Assessment period ends 16 December 2018
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 9 April 2024