Advanced Qualitative Methods (MULT90055)

The focus of this subject is to engage students in the process of making strategic and appropriate research design choices from the range of qualitative research methods suitable for social science research. The subject will move between gaining practical experience with a variety of core qualitative data collection techniques, and understanding the sampling and recruitment strategies that frame data collection. An emphasis will be placed on the choice of data analysis techniques to adopt in relation to a research question. The elective will be most suited to those who have had some previous experience with qualitative research. Essential techniques such as semi-structured interviewing, and focus group composition will be supplemented with experience of conducting content analysis, thematic analysis, and rich media analysis techniques.