Creating Music For Advertising (MUSI20167)

Undergraduate level 2Points: 12.5On Campus (Southbank)

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Overview

Availability
Semester 1
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This subject introduces the basics of making music for advertising including, the jingle, sound as persuasion, working to a brief and in a collective, the function of music in advertising and creating music for mass media and multimedia. Creating music for advertising is delivered in two parts: lecture and workshop. Lecture is taught in a large group format and will illuminate the fundamental principles of the use of music in advertising. Workshop is a practical class and provides the opportunity for problem solving through the completion of short assignments and group discussion of issues related to creating music for advertising. During the course students will be required to complete individual tasks and engage in whole group discussion.

Intended learning outcomes

  • Develop an appreciation and understanding of the nature of creating music for advertising.
  • Be cognisant of the key elements of creating music for advertising.
  • Develop an appreciation of the music in advertising development process in a group environment.

Generic skills

On completing this subject students will:

 

  • be critical and creative thinkers, with an aptitude for continued self-directed learning;
  • be adept at learning in a range of ways, including through information and communication technologies;
  • expand their analytical and cognitive skills through learning experiences in diverse subjects;
  • have the capacity to participate fully in collaborative learning and to confront unfamiliar problems.

Last updated: 9 April 2025

Eligibility and requirements

Prerequisites

None

Corequisites

None

Non-allowed subjects

MUSI10186

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 9 April 2025

Assessment

Additional details

  • Completion of a logbook or contributions to a community commons blog that documents observation and practice through individual tasks undertaken at lectures and workshops throughout the semester (40%)
  • Completion and submission of practical music for advertising assignments that are based on creating music for advertising concepts presented by staff during this subject (duration: 4 minutes) (60%)

Hurdle requirement:

  • Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject

Late submission:

  • Unless an extension has been granted, for essays/assignments submitted after the due date, the mark a student is awarded for their work will be reduced by 10% for each day the work is late. Using electronic submission means work may be submitted on any day.
  • Unless an extension has been granted, assignments submitted later than 5 working days (or 1 week if due on a weekend) after the due date will not be marked, and will receive no marks

Last updated: 9 April 2025

Dates & times

  • Semester 1
    Principal coordinatorMark Pollard
    Mode of deliveryOn Campus (Southbank)
    Contact hours24 hours
    Teaching period26 February 2018 to 27 May 2018
    Last self-enrol date 9 March 2018
    Census date31 March 2018
    Last date to withdraw without fail 4 May 2018
    Assessment period ends22 June 2018

    Semester 1 contact information

    Mark Pollard pollardm@unimelb.edu.au

Time commitment details

96 hours (24 hours contact plus 72 hours (6hrs x 12hrs) non-contact).

Last updated: 9 April 2025

Further information

Last updated: 9 April 2025