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Psychology of Advertising (PSYC90103)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | Winter Term |
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Fees | Look up fees |
This subject will explore the psychological theories that relate to the development of advertising and communication messages. We will read and discuss classic and emerging articles from psychology that help us gain an understanding of how to craft effective advertising messages. We will explore the psychological processes in consumer decision-making and how and why persuasion attempts are effective. Psychological constructs covered include attitudes, decision-making, implicit persuasion, compliance, cognitive dissonance, and ethics.
Intended learning outcomes
- Understand the psychological theories that impact advertising and communication development
- Critically evaluate advertising examples from a psychological perspective
- Understand how the psychology of advertising can be utilised to encourage positive behaviour change.
- Create persuasive messages based on the theories of influence and persuasion
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Essay assignment of 2000 words
Due 1 week after the final intensive class (40%)
Final exam of 2 hours consisting of a mix of multiple choice and short essay style answers
At end of intensive semester (60%)
Attendance at more than 80% of classes is a HURDLE requirement
Students must complete all components of the assessment and achieve an aggregate score of 50% in the subject to be eligible for a pass
Last updated: 3 November 2022
Dates & times
- Winter Term
Mode of delivery On Campus (Parkville) Contact hours For 2018 this subject will be taught via intensive mode over the winter semester. There will be four hours of class time per day for eight days with teaching days of: Week 1: Tuesday 10 July, Wednesday 11 July, Thursday 12 July & Friday 13 July Week 2: Monday 16 July, Tuesday 17 July, Wednesday 18 July & Thursday 19 July Total time commitment 170 hours Teaching period 10 July 2018 to 19 July 2018 Last self-enrol date 12 July 2018 Census date 13 July 2018 Last date to withdraw without fail 21 July 2018 Assessment period ends 27 July 2018
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 3 November 2022