Handbook home
Influence and Persuasion (PSYC90105)
Graduate courseworkPoints: 12.5Not available in 2018
Overview
Fees | Look up fees |
---|
This subject will explore the psychological theories of influence and persuasion, including recent developments in persuasion that occurs outside our conscious awareness. We will discuss how to apply these theories in order to be more persuasive and influential in work environments, communication design, and advertising. These influence strategies will help you become a more confident decision-maker. We will explore influence in a range of scenarios at the individual and group level in real-world applications of the theories.
Intended learning outcomes
- Understand the fundamental theories of influence and persuasion
- Critically evaluate methods of influence and persuasion from a psychological perspective
- Understand the importance of applying influence theory in real-world persuasion scenarios
- Create persuasive messages based on the theories of influence and persuasion
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Final exam of 2 hours consisting of a mix of multiple choice and short essay style answers
| During the examination period | 40% |
Mid-semester exam of 1.5 hours consisting of a mix of multiple choice and short essay style answers
| Week 7 | 20% |
Essay
| Week 10 | 40% |
Additional details
HURDLES
Attendance at more than 80% of classes is a hurdle requirement
Students must complete all components of the assessment and achieve an aggregate score of 50% in the subject to be eligible for a pass
Last updated: 3 November 2022
Dates & times
Not available in 2018
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 3 November 2022