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Audiences and the Arts (AMGT90006)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2019
Subject levelGraduate coursework
Subject codeAMGT90006
Campus
Parkville
Availability
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

This subject examines audience development and retention in arts and cultural activities through a variety of professional techniques including programming and content analysis, analysis of existing and lapsed audiences, as well as exploring and critiquing the effectiveness of conventional marketing tools. Lectures and seminars will address a range of themes underpinning audience development. These include research into attitudes to the arts, economic and social trends that impact on attendance at arts events, and the role of artists as promoters of their own work.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • understand the principles, processes and techniques associated with audience development and retention in the arts;
  • manage time effectively in the completion of self-directed research or audience development and retention projects; and
  • conceptualise appropriate audience development and retention plans and strategies in specific industry context.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • be able to demonstrate advanced communication skills and ability to work successfully with peers;
  • be able to access a broad range of resource material and appropriate professional and governmental agencies;
  • be able to demonstrate creative thinking;
  • be able to conceptualise and design projects; and
  • be able to demonstrate leadership and teamwork.

Eligibility and requirements

Prerequisites

None

Corequisites

None

Non-allowed subjects

None

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Assessment

Additional details

  • An assignment of 2,000 words (40%), due during semester
  • A final assignment of 3,000 words (60%), due in the examination period
  • Hurdle: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected.

Dates & times

  • Semester 2
    CoordinatorGuy Morrow
    Mode of deliveryOn Campus — Parkville
    Contact hoursTotal 36 hours: a 2 hour lecture and 1 hour tutorial per week throughout semester.
    Total time commitment170 hours
    Teaching period29 July 2019 to 27 October 2019
    Last self-enrol date 9 August 2019
    Census date31 August 2019
    Last date to withdraw without fail27 September 2019
    Assessment period ends22 November 2019

    Semester 2 contact information

Time commitment details

170 hours

Further information

  • Texts

    Prescribed texts

    A subject reader will be available.

  • Available through the Community Access Program

    About the Community Access Program (CAP)

    This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.

    Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.

    Additional information for this subject

    Subject coordinator approval required

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 27 July 2019