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Media and Society (MECM10003)

Undergraduate level 1Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 1
Subject codeMECM10003
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject provides students with a thematic overview of the study of media and communications. The subject addresses the production and distribution of media and the work of media audiences in historical and contemporary contexts. It engages students in debates over the relative analytical power of such approaches as the economics of the media industry and the relations between media, politics and public life. It encourages students to develop their critical capacities by enlarging their understanding of both the empirical nature of the media and the range of theoretical approaches to them.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • demonstrate an introductory-level knowledge of, and a capacity to apply, a key theories, approaches and perspectives on the role and significance of media in social life;
  • apply analytical approaches to produce critical readings of media texts;
  • deploy critical and analytical skills to critically consider the role played by media institutions, texts and practices within changing social and cultural contexts;
  • clearly communicate an understanding of different perspectives, arguments and approaches by applying conventions and protocols of academic presentation; and
  • engage in communal scholarship through participation in class discussion, and respectfully engaging with the participation of others.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • be able to prepare and present their ideas in both verbal and written mode and in conformity to conventions of academic presentation;
  • be able to reflect on their own learning and take responsibility for organising personal study; and
  • be able to participate in discussion and group activities and be sensitive to the participation of others.

Eligibility and requirements





Non-allowed subjects

100-100 Introduction to Media and Communications; MECM20007 Media and Society

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home


Additional details

  • A short engagement with key foundational ideas for the study of media and society, comprising 1000 words, (due early in the semester) 25%;
  • A textual analysis, comprising 1500 words, (due mid-semester) 35%;
  • A final essay, comprising 1500 words, (due in the examination period) 40%.

Dates & times

  • Semester 1
    Principal coordinatorBjorn Nansen
    Mode of deliveryOn Campus — Parkville
    Contact hoursTotal 36 Hours: 2 x 1-hour lectures per week and a 1-hour tutorial per week.
    Total time commitment170 hours
    Teaching period 4 March 2019 to 2 June 2019
    Last self-enrol date15 March 2019
    Census date31 March 2019
    Last date to withdraw without fail10 May 2019
    Assessment period ends28 June 2019

    Semester 1 contact information

Time commitment details

170 hours

Further information

  • Texts

    Prescribed texts

    A subject reader will be available.

  • Subject notes

    This subject is not available to students enrolled in 105-MC Bachelor of Arts (Media and Communications)

  • Breadth options
  • Available through the Community Access Program

    About the Community Access Program (CAP)

    This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.

    Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 11 October 2019