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  3. Managing Entrepreneurship and Innovation

Managing Entrepreneurship and Innovation (MGMT30006)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 3
Subject codeMGMT30006
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

The subject is systematically organised around the creation, assessment, growth development, and operation of new and emerging ventures. The subject consists of four main parts: Part 1 introduces the emerging world of entrepreneurship and looks at entrepreneurial activity of countries in the Asia-Pacific. The concept of entrepreneurship is introduced as an emerging strategy. Part 2 explores creativity for individuals and the concept of innovation. We also look at the challenges facing growing entrepreneurial ventures from a family business perspective, such as management succession, ethics and social entrepreneurship. Part 3 is concerned with the methods of assessing new ventures and business opportunities as well as certain proprietary protections (patents, copyrights and trademarks). This part also focuses on the growth and development of entrepreneurial ventures. The need for strategic planning, the challenge of managing entrepreneurial growth, and the global opportunities available to entrepreneurs are also discussed. Finally, Part 4 focuses on the development of a sustainable business plan, including assessment of regulatory, competitive and local environments and their effect on new and emerging ventures.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Explain the importance of entrepreneurs and examine the entrepreneurial revolution taking place today
  • Explain the major theories and models of entrepreneurship and innovation management and apply to the analysis of case study problems
  • Describe the interactive process of entrepreneurship and how to develop an entrepreneurial strategy.
  • Evaluate and discuss the most commonly cited characteristics found in successful entrepreneurs

Generic skills

On successful completion of this subject students should have improved the following generic skills:

  • High level of development: Problem solving and critical thinking, through application of theoretical material to actual case studies
  • Moderate level of development: collaborative learning and teamwork; evaluation and analysis of data and theoretical information;
  • Moderate level of development: Accessing data and other research information from a range of sources, including electronic and written forms; and oral and written communication

Last updated: 10 August 2019