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Strategic Management (MGMT30013)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 3
Subject codeMGMT30013
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject explores the core management challenge of strategy formulation. This involves identification, assessment and selection of business and corporate strategy options, all with an eye to building and sustaining competitive advantage. Business strategies address the question of ‘how to compete’ in a given industry or market. Corporate strategies consider choices around industries, activities and locations. Students will utilise and critique a range of analytical frameworks, each crucial in developing a ‘whole of business’ strategic vision, beyond functional marketing, operations and finance decisions.

Intended learning outcomes

Recognise the dynamic nature of business and the role of strategy in generating and sustaining a competitive advantage

Generic skills

  • High level of development: oral communication; written communication; problem solving; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.
  • Moderate level of development: collaborative learning; team work; statistical reasoning.

Last updated: 12 July 2019