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Advanced Qualitative Research Methods (MGMT90198)
Graduate courseworkPoints: 12.5Not available in 2019
Overview
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This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to advanced methods and techniques commonly used by qualitative researchers in management and marketing research. It provides students with hands-on experience of working with different approaches of collecting and interpreting qualitative data. It will include topics such as, grounded theory, discourse analysis, qualitative interviewing, focus groups, content analysis, ethnography and participant observation, narrative interviewing and analysis, visual methods, classical content analysis, experience sampling techniques, rhetorical analysis, and provide an opportunity to apply one or more of these techniques in a research project. By the end of this subject, students will be able to design and execute a research project using a specialist method.
Intended learning outcomes
On successful completion of this subject students will be able to:
- understand a number of specialised qualitative methodologies and techniques for data collection and interpretation and the underlying epistemological and ontological assumptions the approach brings to the task of discovery;
- develop and design a qualitative research project using a specialised method of data collection and analysis appropriate to the research questions to be examined; and
- complete a research report based on the qualitative data collected and analyses using a specialised approach covered in the subject.
Generic skills
- Problem solving skills, which should be enhanced through the study of research design and research methods;
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis; and
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MGMT90202 | Foundations in Qualitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
- Class participation (individual), ongoing (10%)
- Four assignments based on hands-on exercises for doing qualitative data collection, analysis and reporting (individual, written, 500 words each), chosen from topics covered in weeks 2, 5, 7, 8, 9, 11, due one week after the relevant class (each assignment worth 10%; 40% total)
- Individual qualitative research proposal of 4,000 words (incorporating an initial paper plan and detailed outline of 1,000 words) due the first week of the exam period (paper plan due in week 6) (50%)
Last updated: 9 April 2024
Dates & times
Not available in 2019
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
TBC
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Commerce (Management) Course Master of Commerce (Marketing) - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024