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Creating a Successful Business Model (MGMT90225)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2019
Subject levelGraduate coursework
Subject codeMGMT90225
Campus
Parkville
Availability
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject introduces the business model as the mechanism used by entrepreneurs to deliver value to their selected target markets, as well as the method by which entrepreneurs capture value. This is a dynamic process that underpins the commercialisation of innovation. The challenges of designing and implementing a business model are considered, as well as the skills, resources and relationships that an entrepreneur will need to manage activities like designing customer value propositions, developing strategies to protect intellectual property and potentially pivoting, that can lead to the creation of successful business model. The subject also considers the way that emerging concepts like shared value can be incorporated into a business model including marketing. This is done though comparative analysis of competitors who use different but equally successful business models, as well as considering applications where business models have failed. The subject also considers metrics for assessing the ongoing health of the business model, as well as business models as a form of innovation, not just a vehicle for entrepreneurship. Finally, the subject focuses on the applied challenges for students – the development of business models for the garage project and their own enterprise.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Demonstrate an understanding of the business model in the context of the broader business, economic and regulatory context
  • Understand the role of business models in successful entrepreneurship
  • Discuss business models as a form of innovation
  • Incorporate the idea of shared value into business models
  • Create a business model for the garage project.

Generic skills

High level of development;

  • Develop problem-solving skills through exercises and cases
  • Think critically, and organise knowledge, from consideration of the lecture material
  • Develop creative ways of solving unfamiliar problems, through case analysis and activities
  • Learn to adopt new ideas, from participation in the lecture program and assessment

Moderate level of development

  • Plan effective work schedules, to meet the regular deadlines for submission of assessable work
  • Present an argument, by reflecting on those presented in the lecture series and readings

Eligibility and requirements

Prerequisites

Entry to Master of Entrepreneurship

Corequisites

None

Non-allowed subjects

None

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Assessment

Semester 1

DescriptionTimingPercentage

Group poster of a successful business model based on a case study (normally in groups of 2-4), 1000 words per student equivalent. Due in Week 4 (10%)

  • 1 pages
Week 410%

Group poster on the garage project business model (normally in groups of 2-4), 1000 words per student equivalent (10%). Due in Week 9 (10%)

  • 1 pages
Week 910%

Group analysis of another group's business model (normally in groups of 2-4) (1000 words per student equivalent). Due in Week 6 (20%)

  • 1000 words
Week 620%

10 minute group presentation on the garage project business model (normally in groups of 2-4). Due in Week 9 (10%)

  • 10 minutes
Week 910%

Individual 2000 word research report on business model validation. Due in exam period Week 12 (40%)

  • 2000 words
Week 1240%

10 minute group presentation on a successful business model based on a case study (normally in groups of 2-4). Due in Week 4 (10%)

  • 10 minutes
Week 410%

Dates & times

  • Semester 1
    Mode of deliveryOn Campus — Parkville
    Contact hours
    Total time commitment170 hours
    Teaching period 4 March 2019 to 2 June 2019
    Last self-enrol date15 March 2019
    Census date31 March 2019
    Last date to withdraw without fail10 May 2019
    Assessment period ends28 June 2019

Time commitment details

Estimated total time commitment of 170 hours per semester

Further information

  • Texts

    Prescribed texts

    You will be advised of the prescribed texts by your lecturer.

Last updated: 21 September 2019