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Entrepreneurial Marketing (MKTG20007)
Undergraduate level 2Points: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Ms Ozlem Ozkok ozlem.ozkok@unimelb.edu.au
Overview
Availability | Semester 2 |
---|---|
Fees | Look up fees |
This subject is designed to provide a strong foundation in market development and entrepreneurship by reconciling the practical and theoretical concepts of going to market. This will involve an examination and understanding of various topics including: idea generation, market analysis, funding, pricing, customer alignment, and channel management. The emphasis of this course will be on the application of marketing paradigms to increase entrepreneurial success.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Critically evaluate the viability of new market entry
- Analyse marketing theory and frameworks in formulating business start-up strategy
- Analyse marketing related issues unique to start-ups and small business
- Construct a marketing plan for new business ventures
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
• Critical thinking; objective creativity,
• Synthesis of data and other information;
• Evaluation of data and other information; receptiveness to alternative ideas.
• Oral communication; written communication;
• Collaborative learning; problem solving;
• Team work; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 27 April 2024
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Corequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Non-allowed subjects
Students may not gain credit for both 325-301 Business-to-Business Marketing and MKTG20007 Market Development and Entrepreneurship.
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 27 April 2024
Assessment
Additional details
- 2 hour end-of-semester examination (60%)
- Group presentation (Assignment 1) due Week 5 (10%)
- Group written assignment (comprised of 4 students) (Assignment 2) 4000 words due Week 10 (20%)
- Presentation of group assignment (Assignment 2) due Week 11-12 (10%)
- To pass this subject students must pass the end of semester examination.
Last updated: 27 April 2024
Dates & times
- Semester 2
Principal coordinator Ozzie Ozkok Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and a 1-hour tutorial per week Total time commitment 170 hours Teaching period 29 July 2019 to 27 October 2019 Last self-enrol date 9 August 2019 Census date 31 August 2019 Last date to withdraw without fail 27 September 2019 Assessment period ends 22 November 2019 Semester 2 contact information
Ms Ozlem Ozkok ozlem.ozkok@unimelb.edu.au
Time commitment details
170 Hours
Last updated: 27 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Breadth options
This subject is available as breadth in the following courses:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 27 April 2024