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Advanced Marketing Management (MKTG90024)
Graduate courseworkPoints: 12.5Not available in 2019
Overview
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The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. Theories include market social exchange, transaction costs, social network, relationship marketing, resource based view, dynamic capabilities, value co-creation, corporate social responsibility and stakeholder theory.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Critically analyse and explain a broad range of theories, issues, models and phenomena in marketing;
- Critically analyse and evaluate fundamental ideas as well as contemporary issues in marketing;
- Understand and evaluate the role of marketing in successful business performance; and
- Understand and analyse the potential impact of marketing on the well-being of stakeholders and society.
Generic skills
- High level of development: oral and written communication; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas; and
- Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into MC-COMMGT Master of Commerce (Management), or MC-COMMKT Master of Commerce (Marketing), or PhD with coursework (Management and Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
- Individual research paper of 5000 words. During exam period. (50%)
- Paper critique of 1000 words. Due Week 6. (20%)
- Presentation with class discussion facilitation (up to 30 minutes). Throughout semester. (20%)
- Class attendance, preparation and contributions. Throughout semester (10%)
Last updated: 9 April 2024
Dates & times
Not available in 2019
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Commerce (Management) Course Master of Commerce (Marketing)
Last updated: 9 April 2024