|Year of offer||2019|
|Subject level||Graduate coursework|
|Fees||Subject EFTSL, Level, Discipline & Census Date|
This subject will focus on persuasion and influence. Policy makers and public managers need the ability to influence and persuade, whether it’s presenting policy advice to Ministers and Secretaries, influencing a group in a meeting or building support with stakeholders. Students will be introduced to the key concepts and tools underpinning persuasion and learn how to influence, build rapport and trust. Case study analysis and practice-based tasks will be used to develop students’ hands-on skills.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- identify and explain theories of persuasion and apply them in a public policy and management context
- analyse and critique different persuasive techniques and their influence on audiences
- craft and present persuasive communication, both written and verbal
- appreciate the differences between power and influence and how these are exercised
- understand the key principles that underpin influence and develop effective strategies to building support
On completion of this subject students should:
• be able to demonstrate competence in critical, creative and theoretical thinking through essay writing, seminar discussion and presentations, conceptualising theoretical problems, forming judgments and arguments from conflicting evidence, and by critical analysis;
• be able to demonstrate proficiency in the application of analysis skills to empirical problems;
• be able to demonstrate an understanding of the academic protocols of research and presentation.