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Psychology of Advertising (PSYC90103)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Winter Term
Dr Cassie Govan
Overview
Availability | Winter Term |
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Fees | Look up fees |
This subject will explore the psychological theories that relate to the development of advertising and communication messages. We will read and discuss classic and emerging articles from psychology that help us gain an understanding of how to craft effective advertising messages. We will explore the psychological processes in consumer decision-making and how and why persuasion attempts are effective. Psychological constructs covered include attitudes, decision-making, implicit persuasion, compliance, cognitive dissonance, and ethics.
Intended learning outcomes
- Understand the psychological theories that impact advertising and communication development
- Critically evaluate advertising examples from a psychological perspective
- Understand how the psychology of advertising can be utilised to encourage positive behaviour change.
- Create persuasive messages based on the theories of influence and persuasion
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Enrolment in the Master of Applied Psychology.
Students who are not enrolled in the Master of Applied Psychology but who wish to enrol in this subject, must seek permission from the course coordinator Dr Cassie Govan cgovan@unimelb.edu.au In order to be considered, students must have completed an accredited psychology major as part of their undergraduate degree or equivalent.
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Essay assignment of 2000 words
Due 1 week after the final intensive class (40%)
Final exam of 2 hours consisting of a mix of multiple choice and short essay style answers
At end of intensive semester (60%)
Attendance at more than 80% of classes is a HURDLE requirement
Students must complete all components of the assessment and achieve an aggregate score of 50% in the subject to be eligible for a pass
Last updated: 3 November 2022
Dates & times
- Winter Term
Mode of delivery On Campus (Parkville) Contact hours 32 hours via intensive mode over the winter semester. Total time commitment 170 hours Teaching period 9 July 2019 to 18 July 2019 Last self-enrol date 11 July 2019 Census date 19 July 2019 Last date to withdraw without fail 20 July 2019 Assessment period ends 26 July 2019 Winter Term contact information
Dr Cassie Govan
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 3 November 2022