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During emergency situations, effective public communications have been shown to be of crucial importance. Gaining public trust and co-operation during any emergency is a function of ensuring that the right messages are targeted at the appropriate times to the right audiences using the most appropriate media channels. Specifically, in animal disease emergencies, public co-operation is required to maximise good biosecurity and gain maximum compliance with disease management efforts.
This subject will use lecture notes and study materials to educate students on the basics of communications planning, including determining communication objectives, identifying target audiences, messages and media. Practical sessions will expose them to media interview techniques and the drafting of media releases.
Intended learning outcomes
On completion of this subject, students will have gained:
- A basic understanding of the process of drawing up a communication plan
- Experience in working with the media, including drafting of press releases and conducting media interviews
- An appreciation of the need to communicate effectively during an animal disease emergency
On completion of this subject, students should have developed their:
- Ability to identify communication needs
- Ability to manage communications effectively
Last updated: 3 November 2022