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Marketing // Structure
Marketing
Contact information
Coordinator
Dr Lusheng Shao
Email: teaching-mgmt-mktg@unimelb.edu.au
Currently enrolled students:
All course planning and enrolment queries must be directed to Stop 1. Major Coordinators cannot assist with these.
Future Students:
Structure
37.5 credit points
To obtain a major in Marketing, students must complete 37.5 points at level-3.
This includes the capstone subject:
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA30000 | Business Judgement |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Note: BUSA30000 can only form part of ONE major. Students seeking a double major in Management and Marketing, must complete an additional level-3 subject in the second major (e.g. 37.5 level-3 points not including BUSA30000).
For students who commenced the Bachelor of Commerce prior to 2018, BUSA30000 is not a compulsory requirement for the Management or Marketing majors, but is highly recommended.
Subject Options
37.5 level-3 points comprising:
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA30000 | Business Judgement |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
And two level-3 marketing elective subjects, chosen from:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG30003 | Service and Relationship Marketing | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG30006 | Retail Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG30007 | Marketing and Society | Not available in 2020 | 12.5 |
MKTG30008 | Neuromarketing | Not available in 2020 | 12.5 |
MKTG30009 | Digital Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG30010 | Advertising and Promotions | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG30011 | Product Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG30012 | Business Ethics | Semester 1 (On Campus - Parkville) |
12.5 |
Last updated: 18 December 2020