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Specialist Certificate in Strategic Marketing (GC-STRATMK) // Attributes, outcomes and skills
You’re currently viewing the 2020 version of this course
About this course
- Overview
- Entry and participation requirements
- Attributes, outcomes and skills
- Course structure
- Further study
Principal Coordinator
Simon Bell
Contact
Melbourne School of Professional and Continuing Education
Further Information: https://study.unimelb.edu.au/find/courses/graduate/specialist-certificate-in-strategic-marketing
Phone: + 61 3 8344 0149 Monday to Friday 8am to 9pm AEST/AEDT.
Weekends and University of Melbourne observed Public Holidays 10am to 5pm AEST/AEDT.
Weekends and University of Melbourne observed Public Holidays 10am to 5pm AEST/AEDT.
Intended learning outcomes
On successful completion of this program, students should be able to:
- Make informed strategic choices to improve market outcomes.
- Explain the importance of marketing strategy for superior business performance and shareholder value.
- Create and evaluate and execute strategic marketing plans.
- Analyse critical issues associated with creating, analysing, and selecting market segments and niches.
- Understand the tools and mechanisms for creating customer value and building marketing assets.
- Conceptualise and implement marketing campaigns
- Apply knowledge to practical marketing problems.
Graduate attributes
- Understand the value of marketing activities and of a marketing orientation in organisations.
- Develop the ability to apply problem solving techniques in marketing and management.
- Analyse strategic marketing problems and be capable of generating appropriate strategic solutions.
- Develop report writing skills.
- Develop on-line communication plans
Last updated: 18 December 2020