Master of Business Administration/Master of Marketing (MC-BAMKTG)

Overview

Entry requirements

1. In order to be considered for entry, applicants must have completed:

• an undergraduate degree; and

• the Graduate Management Admission Test (GMAT); and

• two years documented work experience; and

• a personal statement outlining why they wish to be considered for the course; and

• referees' reports

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

• prior academic performance; and

• the GMAT score; and

• the work experience; and

• the personal statement; and

• the referees' reports

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments

4. The minimum English language requirements for this course are Band 7.0 (with no band less than 6.5).

Note:

Short listed applicants will be interviewed

The interview is for eliciting information on the following matters:

• standard of academic record;

• nature and length of employment experience;

• achievements subsequent to graduation;

• reasons for seeking admission;

• interpersonal and communication skills;

• maturity and motivation.

International and interstate applicants may be interviewed by telephone.

Inherent requirements (core participation requirements)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/

Course structure

The MBA/Master of Marketing program includes 150 credit points of compulsory general management core subjects, 37.5 credit points of compulsory marketing core subjects, 75 credit points of MBA elective subjects and 37.5 credit points of marketing elective subjects. Total credit points for the course is 300.

The GENERAL MANAGEMENT CORE SUBJECTS (150 credit points) include:

Full Time Program:

General Management 1 (37.5 credit points)

General Management 2 (37.5 credit points)

General Management 3 (37.5 credit points)

Business in Asia (12.5 credit points)

Business in Complex Environments (12.5 credit points) (capstone subject for MBA)

Social Entrepreneur Consulting Practicum (12.5 credit points) (capstone subject for MBA)

The MARKETING CORE SUBJECTS (37.5 credit points) include:

Consumer Behaviour (12.5 credit points)

Marketing Research (12.5 credit points)

Marketing Strategy (12.5 credit points) (capstone subject for Master of Marketing)

The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.

The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:

Brand Management (12.5 credit points)

Channels of Distribution (12.5 credit points)

Leadership and Change (12.5 credit points)

Marketing Communications (12.5 credit points)

Negotiations (12.5 credit points)

Product Management (12.5 credit points)

Subject options

General Management Core Subjects

150 credit points of General Management Core Subjects

Marketing Core Subjects

37.5 credit points of Marketing core subjects

Marketing electives

The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:

MBA elective subjects

The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.

Last updated: 29 October 2021