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Brand Management (BUSA90014)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Summer Term April June |
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Fees | Look up fees |
Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods.
Intended learning outcomes
On completion of this subject, students should be able to:
- Understand the nature and operation of brands
- Conduct research in order to identify existing brand equity
- Implement brand positioning
- Optimise an organisation’s brand architecture
- Develop a coherent and successful brand strategy
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Case preparation and discussion | Throughout the teaching period | 25% |
Take Home Final Examination
| End of the teaching period | 75% |
Last updated: 3 November 2022
Dates & times
- Summer Term
Mode of delivery On Campus (Parkville) Contact hours 30 hours Teaching period 13 January 2020 to 31 January 2020 Last self-enrol date 16 January 2020 Census date 24 January 2020 Last date to withdraw without fail 31 January 2020 Assessment period ends 7 February 2020 - April
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 2 March 2020 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 2 April 2020 to 3 May 2020 Last self-enrol date 9 March 2020 Census date 3 April 2020 Last date to withdraw without fail 17 April 2020 Assessment period ends 3 May 2020 - June
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 4 May 2020 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 4 June 2020 to 5 July 2020 Last self-enrol date 11 May 2020 Census date 5 June 2020 Last date to withdraw without fail 12 June 2020 Assessment period ends 5 July 2020
Additional delivery details
This subject is only available to students admitted to MC-BAPTME, or with permission of the MBA course coordinator
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BAPTME, or with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022