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Corporate Strategy (BUSA90053)
Graduate courseworkPoints: 12.5On Campus (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
June
September
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability(Quotas apply) | June September |
---|---|
Fees | Look up fees |
This course addresses the challenges facing executives running multi-business firms and the way they develop strategies aimed at creating value across the businesses owned by the corporation.
One of the most significant changes that occurred during the last century was the emergence of conglomerates, diversified corporation which grow via acquistion and are characterized by a separate headquarters and relatively autonomous and discrete operating units. This economic form was subsequently challenged by new forms of economic organization such as private equity and multi-sided platforms.
Corporate strategy can be defined as the way a corporation seeks to create value through the configuration and coordination of its multi-market activities – how it generates and preserves corporate advantage. Corporate advantage can be defined as the extent to which a corporation enhances the competitive advantage of its businesses, over and above that of (the best) alternative ownership structure.
The central questions a corporate strategy revolve around the following issues:
- The firm’s scope – the mix of industries in which the firm competes; what businesses should we be in?
- The allocation of resources between businesses? Corporate advantage comes from corporate resources being brought to bear on the component businesses such that their competitive advantage is enhanced.
- The way a firm organizes itself; what is the appropriate level of coordination across the businesses and how should it occur? What is the appropriate role of the corporate office in the coordination of resources and the control of decentralized decision-making?
Intended learning outcomes
On completion of this subject, students should be able to:
On completion of this subject, students should have an appreciation of the impact of various corporate styles and the ‘role of the centre’ on the economic performance of diversified firms.
- distinguish between corporate and business strategy
- understand how value can be created through specific forms of corporate economics organisation and corporate capabilities
- appreciate of the way value can be added both through specific forms of corporate economics organisation and corporate capabilities
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
September (On Campus - Parkville)
March (On Campus - Parkville)
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
March (On Campus - Parkville)
|
6.25 |
BUSA90481 | Social Responsibility and Ethics |
September (On Campus - Parkville)
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
March (On Campus - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
January (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
September (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
June (On Campus - Parkville)
April (On Campus - Parkville)
March (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90093 | Financial Management |
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
June (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
June
Description | Timing | Percentage |
---|---|---|
Case preparation and discussion | Throughout the teaching period | 25% |
Syndicate case presentation | Week 1 | 20% |
2 Individual case reports
| Week 5 & 9 | 20% |
Individual assignment Hurdle requirement: Students are required to pass the assignment to pass the subject. | Week 9 | 5% |
Syndicate project - Report
| End of the teaching period | 30% |
September
Description | Timing | Percentage |
---|---|---|
Case preparation and discussion | Throughout the teaching period | 25% |
Syndicate case presentation
| Staggered throughout subject | 15% |
Syndicate case write-up; equivalent to 600 words individual
| Throughout the teaching period | 10% |
Final examination (equivalent to 2500 words)
| End of the teaching period | 50% |
Additional details
Geoff Lewis (assessment items for June availability)
Geoff Martin (assessment items for September availability)
EMBA:
- Class preparation and discussion (15%)
- Throughout subject
- Quiz (15%)
- 1 hour
- Midway through subject
- Syndicate project (30%)
- Report (equivalent of 750 word assessment)
- Presentation (equivalent of 750 word assessment)
- Midway through subject
- Final Exam (40%)
- Hurdle requirement
- 90 minutes
- End of subject
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- June
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 22 June 2020 Pre teaching requirements Students are required to complete approximately 10 hours of reading to prepare for the subject during pre-teaching period. Teaching period 29 June 2020 to 2 August 2020 Last self-enrol date 26 April 2020 Census date 3 July 2020 Last date to withdraw without fail 24 July 2020 Assessment period ends 6 August 2020 June contact information
- September
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 14 September 2020 Pre teaching requirements Students are required to complete approximately 10 hours of reading to prepare for the subject during pre-teaching period. Teaching period 21 September 2020 to 26 November 2020 Last self-enrol date 19 July 2020 Census date 9 October 2020 Last date to withdraw without fail 13 November 2020 Assessment period ends 3 December 2020 September contact information
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, or students with the permission of the MBA course coordinator
This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.
The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.
This subject is equivalent to BUSA90054 in MC-BAPTME
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, or students with the permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration/Master of Marketing Course Master of Business Administration Course Master of Business Administration - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022