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Executive Management 6 (BUSA90510)
Graduate courseworkPoints: 25On Campus (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | September |
---|---|
Fees | Look up fees |
This subject contains four components, as described below.
Brand Management:
Brand equity accounts for a significant portion of the total value of most contemporary organizations. As a result, brand management has become a core concern for senior executives, investors and financial market participants. While effective management of the brand has the potential to radically alter firm performance, many find brand management uniquely challenging.
This component explores how brand-led firms design and implements effective brand management strategies. In particular, it examines how leading firms build, maintain and leverage brand equity and how the role of the brand is evolving in response to changes impacting the wider economy.
Negotiations:
This component seeks to identify the behaviours that contribute to successful negotiation and those that undermine aspirations. Recognition of these behaviours allows the development of appropriate skills in negotiations that enable relationship-building and the management of other parties’ expectations. Among the key topics are:
- The negotiation process
- Value-claiming in negotiations
- Value creation in negotiations
- Ethical behaviour
- Integrating the elements of the negotiation process
Implementation of Strategy:
In this component, the strategy analysis and formulation content of Business Strategy is developed further. In particular, the issues that are central in the action phase of strategy are explored and examined. The following topics are addressed:
- Strategy and Strategy Implementation
- Systems and Systems Thinking
- Strategic Innovation
- Sustainability of Competitive Advantage
- Organizational Transformation and Change
- Building and Managing Culture
Seminar VI:
This Executive MBA Seminar Series complements the mainstream components of the module, and is dedicated to contemporary issues and global best practice development in the Negotiations, Brand Management and Implementation of Strategy fields.
Intended learning outcomes
Brand Management:
On completion of this component students will be able:
- To leverage the relationship between brand equity and firm value in strategic decision-making
- To apply the concepts, tools and techniques of contemporary brand management
- To integrate the important processes and managerial frameworks for successfully managing the brand
Negotiations:
On completion of this component students will:
- Have an increased self-awareness of personal negotiating style
- Understand the major theories, models and concepts that underlie the negotiation process
- Recognise opportunities for applying negotiation skills in a wide range of situations.
- Have developed the skills for effective negotiation
Implementation of Strategy:
On completion of this component students will have:
- A better understanding of the major issues impacting strategy and its implementation
- A deeper appreciation for the demands of strategic leadership in organizations
- Knowledge of concepts, frameworks and methods used in executing strategies
- Enhanced ability to drive change that leads to organizational renewal and transformation
Seminar VI:
On completion of this component students will be able to:
- Understand and discuss contemporary and advanced issues in the field
- Recognise and apply global best practice models
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Enrolment in the MC-BAEV program
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90508 | Executive Management 4 | Not available in 2024 |
25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Brand Management: Contribution to class learning (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 30% |
Brand Management: Syndicate assignment
| Mid-way through module | 50% |
Brand Management: Final examination (1500 words)
| At end of module | 20% |
Negotiations: Syndicate assignment
| Mid-way in module | 20% |
Negotiations: Preparation and participation (equivalent to individual 600 word assessment)
| Throughout the teaching period | 20% |
Negotiations: Final examination (1500 words)
| At end of module | 60% |
Implementation of Strategy: Contribution to class learning (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 20% |
Implementation of Strategy: Syndicate assignment
| Mid-way through module | 30% |
Implementation of Strategy: Final examination (1500 words)
| At end of module | 50% |
Seminar VI: Class Participation (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 10% |
Seminar VI: Individual Assessment (Module Reflection & Application). The Individual Assessment underpins the critical application of ideas in the module to workplace practice. It is a reflective, integrative element that crystallises the executive-level learning experience.
| Two weeks after completion of the residential module | 90% |
Hurdle requirement: Students are required to pass the assessments to pass the subject. | N/A |
Additional details
The components Brand Management, Negotiations and Implementation of Strategy are equally weighted as 30% each. Seminar VI is weighted as 10%. In order to pass the subject, students are required to pass each component.
Last updated: 3 November 2022
Dates & times
- September
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 280 hours Pre teaching start date 5 September 2020 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 12 September 2020 to 20 September 2020 Last self-enrol date 7 September 2020 Census date 14 September 2020 Last date to withdraw without fail 15 September 2020 Assessment period ends 20 September 2020
Time commitment details
280 hours
Additional delivery details
This subject is only available to students admitted to MC-BAEV.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students enrolled in the MC-BAEV program
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration
Last updated: 3 November 2022