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Advanced Practice 2 (MECM90025)
Graduate courseworkPoints: 12.5Not available in 2020
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
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This subject will provide advanced practice in the field of marketing and communications delivered by an industry expert (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led lecture program. Students will engage with case studies, strategies and topical issues raised by a range of leading practitioners in the field.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- demonstrate knowledge and understanding of the latest directions of research into marketing and communications practices;
- contribute effectively to the work of the seminar through discussion and presentation of the key issues; and
- show a capacity for an advanced skills in identifying and analysing key issues in the marketing communications fields.
Generic skills
On successful completion of this subject, students should be able to:
- Demonstrate competence in advanced library searches and information retrieval;
- Demonstrate proficiency in the application of selected methods of analysis;
- Demonstrate conformity to academic protocols of presentation and research procedures; and
- Demonstrate improved capacity in collaborative learning and team skills.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
A marketing communications brief
| Mid semester | 15% |
A group presentation of a marketing communications strategy equivalent to 1,750 words, due towards the end of semester
| Second half of the teaching period | 35% |
An essay
| During the examination period | 50% |
Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 3 November 2022
Dates & times
Not available in 2020
Time commitment details
Total 170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be made available.
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022