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Advanced Marketing Management (MKTG90024)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Prof Liliana Bove lbove@unimelb.edu.au
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 |
---|---|
Fees | Look up fees |
The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. Theories include market social exchange, transaction costs, social network, relationship marketing, resource based view, dynamic capabilities, value co-creation, corporate social responsibility and stakeholder theory.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Critically analyse and explain a broad range of theories, issues, models and phenomena in marketing;
- Critically analyse and evaluate fundamental ideas as well as contemporary issues in marketing;
- Understand and evaluate the role of marketing in successful business performance; and
- Understand and analyse the potential impact of marketing on the well-being of stakeholders and society.
Generic skills
- High level of development: oral and written communication; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas; and
- Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into MC-COMMGT Master of Commerce (Management), or MC-COMMKT Master of Commerce (Marketing), or PhD with coursework (Management and Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Paper critique
| Week 6 | 20% |
Class attendance, preparation and contributions | Throughout the teaching period | 10% |
Presentation with class discussion facilitation
| Throughout the teaching period | 20% |
Individual research paper
| During the examination period | 50% |
Additional details
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Liliana Bove Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Prof Liliana Bove lbove@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 9 April 2024