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Applied Syndicate Project (MKTG90032)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Mr John Clements john.clements@unimelb.edu.au
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability(Quotas apply) | Semester 2 |
---|---|
Fees | Look up fees |
The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry. This will be supported by seminar work equipping the students with knowledge of approaches, tools and techniques for completing the task and an understanding of report formats appropriate for conveying the results. During the practicum, in-depth work will be undertaken in identifying the scope, opportunities, constraints and recommendations of the exercise. Students will learn to work with unstructured and incomplete information in real business settings, to develop research and networks to support their enquiry, to work successfully in teams, to present their findings and seek and receive constructive feedback in a range of settings. Students will also be encouraged to plan, reflect and modify their approaches to improve the outcomes of their efforts in managing the business project.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Apply theory and practice of relevant marketing and communications issues to address real-world business issues currently faced by the marketing, communications and media industry
- Research, analyse, evaluate and propose practical business solutions within the bounds of the exercise
- Identify key strategic questions and assess options related to the exercise
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Verbal and written communication skills through interaction with staff at the Project companies, academics and fellow students
- Project management skills, including an enhanced capacity for accurate scoping of projects, the development of approaches and timelines to address complex business issues and the execution of the required approaches and tasks within the timelines set
- Team work demonstrated by good communication within the group, understanding of skills brought by individual members, organising for achievement and presenting group report
- Research, problem solving and critical thinking
- Documentation preparation and presentation skills through assigned tasks and the Project exercise
- Interpersonal skills through the Project exercise and assigned tasks
- Demonstrate key attributes sought by employers including cross-cultural communication skills, interpersonal skills, time management, commercial acumen, initiative with ambiguity, independent learning and team skills.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission to the Master of Marketing Communications program
And
MGMT90148 Consulting Fundamentals. (May be taken concurrently in the same study period).
Subject must be completed in the final 100 points of the program.
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MGMT90148 | Consulting Fundamentals |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MECM90032 | Marketing Communications Thesis Part 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
18.75 |
MECM90033 | Marketing Communications Thesis Part 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
18.75 |
MKTG90031 | Minor Thesis - Marketing Communications | No longer available | |
MULT90019 | Internship II (Semester Long) |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
25 |
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
4 x 750 word team based progress notes; group (normally in groups of 2 - 3), 1000 words per student equivalent, weeks 4, 6, 8 and 10
| From Week 4 to Week 10 | 20% |
Team presentation; group (normally in groups of 2 - 3), 1500 words per student equivalent – To be scheduled based on client availability in Week 12 or shortly thereafter
| Week 12 | 30% |
Team based business report; group (normally in groups of 2 - 3), 2000 words per student.
| Week 12 | 40% |
Individual participation and contribution: assessment based on the contribution throughout the semester. | End of semester | 10% |
Last updated: 9 April 2024
Quotas apply to this subject
Dates & times
- Semester 2
Coordinator John Clements Mode of delivery On Campus (Parkville) Contact hours To be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 15 June 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Mr John Clements john.clements@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Additional delivery details
This subject has a quota of 50 students per semester.
Students wishing to take this subject must enrol by the last self enrol date for the relevant semester (6 weeks before semester commences). After the last self enrol date has passed, enrolled students will be rank ordered and the 50 students with the highest WAM (Weighted Average Mark) will be accepted into the subject. All remaining enrolled students will be withdrawn from the subject and will have the opportunity to enrol into an alternative Master of Marketing Communications capstone option.
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Links to additional information
Last updated: 9 April 2024