Handbook home
Influence and Persuasion (PSYC90105)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Dr Cassie Hayward
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 |
---|---|
Fees | Look up fees |
This subject will explore the psychological theories of influence and persuasion, including recent developments in persuasion that occurs outside our conscious awareness. We will discuss how to apply these theories in order to be more persuasive and influential in work environments, communication design, and advertising. These influence strategies will help you become a more confident decision-maker. We will explore influence in a range of scenarios at the individual and group level in real-world applications of the theories.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the fundamental theories of influence and persuasion
- Critically evaluate methods of influence and persuasion from a psychological perspective
- Understand the importance of applying influence theory in real-world persuasion scenarios
- Create persuasive messages based on the theories of influence and persuasion
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
Mid-semester exam of 1.5 hours consisting of a mix of multiple choice and short essay style answers
| Week 6 | 20% |
Essay
| Week 10 | 40% |
Final exam of 2 hours consisting of a mix of multiple choice and short essay style answers
| During the examination period | 40% |
Additional details
HURDLES
Attendance at more than 80% of classes is a hurdle requirement
Students must complete all components of the assessment and achieve an aggregate score of 50% in the subject to be eligible for a pass
Last updated: 31 January 2024
Dates & times
- Semester 1
Principal coordinator Cassie Hayward Mode of delivery On Campus (Parkville) Contact hours 36 (1 x 3 hr seminar per week) Total time commitment 170 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
Dr Cassie Hayward
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 31 January 2024