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This subject studies the elements of successful communication in business and professional contexts - and these elements also translate into one’s personal communication. We study key skills, both written and oral, and take a resolutely practical approach to communication in all forms, including presentations, copywriting, emailing, project reports, media releases and marketing and public relations. We examine the role of communication within the organisation and develop practical tools for effective communication and negotiation. We use practical examples to develop our ability to build rapport, our presentation skills and our body language.
Intended learning outcomes
On successful completion of this subject, students should have:
- a theoretical understanding and a grounding in current theoretical approaches to communication in the workplace and their application to practice; and
- ability to think critically and have the ability to create, assess, review and revise business and professional writing based on sound principles.
At the completion of this subject, students should gain the following generic skills:
- research skills and competence in the use of library resources, online information and other sources, and the ability to define areas of inquiry and the research methods appropriate to them;
- understanding of a wide range of forms of both oral and written communication, their generic requirements and their appropriate deployment in professional and business environments; and
- time management and planning skills and have the ability to organise workloads, meet deadlines and engage in self-directed learning.
Last updated: 2 December 2019