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Marketing Communications and Branding
Breadth TrackYear: 2021
You’re currently viewing the 2021 version of this component
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Overview
This breadth track examines how desirable brands are an important corporate asset and being able to communicate effectively with your customers is a major determinant of business success.
Subject Options
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Summer Term (Online)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG20006 | Brand Management | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG30010 | Advertising and Promotions | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
Notes
These subjects are not approved as breadth for Bachelor of Commerce students.
What is a Breadth Track?
A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.
Last updated: 30 January 2024