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150pt Program
Master of Management (Marketing)Course Entry PointYear: 2021
Overview
The Master of Management (Marketing) provides foundational training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain business customers and/or consumers, including but not limited by value creation through understanding customer needs, relationships, value appropriation through strategy and pricing, and measuring value through market research and marketing metrics.
Last updated: 17 December 2021
Structure
150 credit points
Students entering the Master of Management (Marketing) program with 50 points of advanced standing must complete 12 subjects comprising two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Subject Options
Core Subjects
Students must complete the following subjects in their first semester of study:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90004 | Marketing Management |
Summer Term (Online)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90280 | Managerial Decision Analytics |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Discipline Core Subjects
Students complete the following subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90008 | Consumers and Consumption |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90011 | Marketing Research |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90048 | B2B Marketing | Semester 2 (Online) |
12.5 |
MKTG90049 | Marketing, Society and Sustainability | Semester 2 (Online) |
12.5 |
Capstone Subject
Students must complete the following subject:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90005 | Marketing Strategy |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Students must complete one of the following subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90026 | Marketing Metrics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
BUSA90485 | Global Business Practicum |
January (Online)
Winter Term (Online)
November (Online)
|
12.5 |
BUSA90473 | Business Practicum |
Summer Term (Online)
Semester 1 (Online)
Winter Term (Online)
Semester 2 (Online)
|
12.5 |
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Winter Term (Off Campus)
June (Off Campus)
Semester 2 (Online)
|
12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Elective Subjects
Students must complete four subjects from the following list:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90001 | Omnichannel Retail | Semester 1 (Online) |
12.5 |
MKTG90002 | New Product Development | Semester 1 (Online) |
12.5 |
MKTG90003 | Public Relations | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90006 | Branding | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG90007 | Customer Experience Management | Semester 1 (Online) |
12.5 |
MKTG90009 | Advertising and Communications Strategy | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90017 | Digital Business and Marketing | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90033 | Neuromarketing | Semester 1 (Online) |
12.5 |
MGMT90146 | Strategic Management |
Summer Term (Online)
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90040 | Sales | Not available in 2021 | 12.5 |
BUSA90529 | Building Entrepreneurial Ventures | Winter Term (Dual-Delivery - Parkville) |
12.5 |
BUSA90485 | Global Business Practicum |
January (Online)
Winter Term (Online)
November (Online)
|
12.5 |
BUSA90473 | Business Practicum |
Summer Term (Online)
Semester 1 (Online)
Winter Term (Online)
Semester 2 (Online)
|
12.5 |
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Winter Term (Off Campus)
June (Off Campus)
Semester 2 (Online)
|
12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MULT90014 | Business Risk Management | Winter Term (Online) |
12.5 |
ACCT90031 | Sustainability Reporting & Management | Semester 2 (Online) |
12.5 |
ECON90016 | Environmental Economics and Strategy | Semester 1 (Online) |
12.5 |
FNCE90087 | Sustainable Investment | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MGMT90165 | Social Entrepreneurship | Semester 2 (Online) |
12.5 |
MGMT90208 | Sustainable Business Practices | Semester 1 (Online) |
12.5 |
MGMT90026 | Supply Chain Management | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MGMT90031 | Project Management |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90032 | Operations and Process Management | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
IBUS90008 | Global Value Chains | Semester 2 (Online) |
12.5 |
Last updated: 17 December 2021