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Marketing (BUSA90245)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | July |
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Fees | Look up fees |
The Marketing course focuses on the design, development and implementation of successful marketing strategy in contemporary organisations. It is based on the identification, creation, growth and protection of market-based assets that influence demand. The course present students with the management issues of marketing analysis, marketing planning and marketing implementation in a range of contexts, including industrial and consumer markets and private and public sectors. Marketing utilises a range of pedagogies including lectures, tutorials, cases studies, projects and applied exercises.
Intended learning outcomes
On completion of this subject, students should be able to:
- develop an organisational marketing orientation;
- evaluate and manage critical market-based assets;
- undertake a marketing analysis and draft a marketing plan;
- apply theories of consumer and organisational purchasing behaviour;
- segment and target markets and apply positioning strategies;
- apply marketing mix elements in positioning and differentiating an offering;
- apply product management frameworks including life cycle and portfolio models, and new product development models;
- apply brand management frameworks in marketing strategy;
- apply integrated marketing communications frameworks for the management of advertising, selling and promotions;
- explain value concepts in pricing and apply effective pricing models in a range of marketing situations;
- apply channel management principles in the design, maintenance and evaluation of market access functions.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Admission into the Master of Business Administration AND
One of:
BUSA90351 BUSA90350 BUSA90352 BUSA90354 BUSA90353
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation & contribution to learning
| Throughout the teaching period | 15% |
Syndicate project equivalent of 2,000 words individual
| Second half of the teaching period | 35% |
End-of-semester examination
| During the examination period | 50% |
Last updated: 3 November 2022
Dates & times
- July
Mode of delivery On Campus (Parkville) Contact hours 30 hours Total time commitment 170 hours Pre teaching start date 22 June 2021 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 22 July 2021 to 22 August 2021 Last self-enrol date 28 June 2021 Census date 23 July 2021 Last date to withdraw without fail 30 July 2021 Assessment period ends 22 August 2021
Additional delivery details
This subject is only available to students admitted to GD-BA, GD-MKTG, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to GD-BA, GD-MKTG, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022