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Marketing Communications (BUSA90248)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | January - Dual-Delivery |
---|---|
Fees | Look up fees |
In this course we will explore what leading firms are doing in response to changes impacting on the discipline of marketing communications. To this end, we will consider the main concepts, tools & techniques of contemporary marketing communications. We will focus on the design & implementation of effective marketing communications campaigns. We will also consider the issues that arise in planning, implementing & controlling communications strategies across multiple media: print & broadcast advertising, PR, direct, online & other electronic channels.
Intended learning outcomes
On completion of this subject, students should be able to:
- Articulate the roles of advertising, sales promotion, personal selling and publicity in the promotion mix
- Recognize the importance of integrating promotional efforts with other marketing mix decisions
- Recognize the procedural steps to follow in developing promotional campaigns measure promotional effectiveness
- Assess the marketing manager's role in planning, implementing, and evaluating marketing communication
- Select appropriate strategies to communicate with customers
- Craft a brand-centric, integrated marketing communications campaign
- Choose relevant persuasion techniques processes & managerial frameworks of marketing communications
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
All of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90001 | Financial Accounting |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90060 | Data Analysis |
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
January (Dual-Delivery - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90093 | Finance |
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
|
12.5 |
BUSA90224 | Managing People |
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
January (Dual-Delivery - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
January (Dual-Delivery - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90480 | Leadership |
September (On Campus - Parkville)
Summer Term (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
June (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
April (Dual-Delivery - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
Summer Term (Dual-Delivery - Parkville)
March (Dual-Delivery - Parkville)
|
6.25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Contribution to class learning: Attendance at lectures and workshops, instructor evaluation of contribution to class learning | Throughout the teaching period | 15% |
Syndicate assignment
| Week 9 | 35% |
Final examination
| End of the teaching period | 50% |
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- January
Mode of delivery Dual-Delivery (Parkville) Contact hours 30 hours Total time commitment 170 hours Pre teaching start date 11 January 2021 Pre teaching requirements Students are required to complete approximately 15 hours of reading to prepare for the subject during pre-teaching period Teaching period 18 January 2021 to 26 March 2021 Last self-enrol date 13 December 2020 Census date 29 January 2021 Last date to withdraw without fail 5 March 2021 Assessment period ends 2 April 2021
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.
The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022