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Public Relations and Communications (MECM40006)
HonoursPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Overview
Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the development of public relations in the context of the historical rise of large corporations;
- recognise the various corporate and community functions of public relations practices;
- apply different theoretical frameworks in critically examining the multiple facets of public relations in various industry contexts; and
- evaluate the ethical considerations that may arise within various public relations practices.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- the ability to demonstrate a high level of understanding of key communication issues in the industry;
- the ability to demonstrate skills in research procedures and critical evaluation;
- the ability to present ideas in both verbal and written form and in conformity to professional and academic conventions; and
- the ability to apply pro-active strategies in identifying and solving communication problems at various levels.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
Students who have previously undertaken 100-419 Public Relations and Corporate Power are not eligible to enrol in this subject.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
A 15 minute class presentation
| During the teaching period | 20% |
A case study report
| Mid semester | 40% |
A written essay
| During the examination period | 40% |
Hurdle requirement: Students are required to attend a minimum of 80% (or 10 out of 12) classes in order to qualify to have their written work assessed. Any student who fails to meet this hurdle without valid reason will not be eligible to pass the subject. All required written work must be submitted in order to pass the subject. | Throughout the teaching period | N/A |
Additional details
Essays submitted after the due date without an extension will be penalised 2% per day. Essays submitted after two weeks of the assessment due date without a formally approved application for special consideration or an extension will only be marked on a pass/fail basis if accepted.
Last updated: 3 November 2022
Dates & times
- Semester 1
Coordinators Erin Carter and Luke van Ryn Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 1 March 2021 to 30 May 2021 Last self-enrol date 12 March 2021 Census date 31 March 2021 Last date to withdraw without fail 7 May 2021 Assessment period ends 25 June 2021 Semester 1 contact information
- Semester 2
Coordinator Erin Carter Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Subject notes
Admission to the Graduate Certificate, Graduate Diploma or fourth year honours in Media and Communication, Master of Global Media Communication, Graduate Diploma in Publishing and Communications, or Master of Publishing and Communications.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Publishing and Communications (Advanced) Specialisation (formal) Media and Communications Specialisation (formal) Media and Communications Major Governance, Policy and Markets Major Governance, Policy and Communication - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022